The Top Brochure Design Tips That You Should Know
Knowing a few brochure design tips can be rather useful for your marketing campaigns. After all, brochures are one of the most widely used print marketing tools in the world. Moreover, they are quite effective at getting your point across to the consumers. Brochures do offer a number of advantages as well.
However, the fact is that you need to design and print them in the correct fashion. Even if you are looking for cheap printing, you must not underestimate the importance of the design aspect. Only brochures that have been designed well can make an impact on the customers. They must be attractive and informative at the same time. Here are a few brochure design tips that can help you out.
Understand the Purpose
Before you design the brochures, you need to understand its objectives. This is one of the most important brochure design tips. Consider the goals of your brochure marketing campaign. After all, you can use cheap prints of brochures for a variety of purposes. As such, you must design the brochure to fulfill a specific goal. Designing according to the goals will ensure that the brochures are effective.
Being visual creatures, humans are attracted by color. As a result, people are more likely to read your brochures if you use color. You can certainly creative innovate brochures with only black and white. However, making an effective design with that color scheme is rather difficult.
As for the choice of colors, you do have some freedom. A good idea is to use the colors of your logo or brand in the brochure. This can actually further your branding efforts. Make sure that you do not choose colors randomly. Use colors that can serve a specific purpose. As a result, it is a good idea to become familiar with color psychology. After all, you will be able to use specific colors to evoke specific emotions in the reader.
When using colors, there are a few points to remember. Pay attention to the color of each element. After all, you need the overall effect of the colors to be attractive. As such, choose contrasting colors for the text and the background. This will ensure that the text is readable. If there are images, their colors must be understandable from the background. As such, using borders is a good idea in this case.
You need to pay attention to the fonts used in the brochures. This is actually one of the important brochure design tips. Remember that you must always use fonts that are understandable. Stylish fonts are useless if no one can read them. Standard fonts will often suffice for this purpose.
Additionally, consider the sizes of the fonts. They should not be so small that the text is difficult to read. More importantly, maintain a proper hierarchy with the font sizes. For example, headings will have the biggest font sizes followed by subheadings and then the rest of the text.
These are the main points that you need to focus on when designing brochures. Of course, you should also considering hiring the right cheap printing company.