EDDM Approved Postcard Sizes: The Benefits of Using One for Your Business
EDDM approved postcard sizes is a service provided by the US Postal Department. This is used for helping small businesses, particularly food chains and also retail business. These marketing tool help in enhancing the marketing campaign to a great extent. If you are still confused, you can check why you should use it for your business.
Easy and Convenient
EDDM approved postcard sizes mean you will be able to send them to your target customer. You just have to spend a small amount of money to get the customer’s address. Thus, you will be able to send the marketing product without any hassle to every home in a particular area.
Efficacious Local Marketing
When you have a small business, you need to focus on your local customers. No doubt there is nothing better than putting the direct mail promotions in the mail box. You can tell your customer about the business’s grand opening. You can cheap print the new offers and launches on the EDDM. Hence, you can reach out to local customers cost effectively and easily by simply cheap printing EDDM.
Large Size Prints
With the help of EDDM, you will be able to send variable size postcard and flyers to your customers. All you need to do is check the USPS’s flat dimension guidelines. Therefore, you have the option to promote your offerings and products in an innovative and creative manner. This is because you will have multiple sized prints. There will be no restrictions.
Cost Effective Way to Announce Specials
The best part about cheap EDDM postcard sizes is that the distribution process is pretty easy. Thus, it becomes easier for businesses to announce their event sales, specials, or even send out coupons to a large customer base.
Convenient and Fast Set Up
Setting you cheap 55 printing EDDM is easier than you know. Moreover, it is cost effective, too. You do not have to know anyone’s address. As a matter of fact, you do not have to take the help of a special team in order to hand out the mails. All you have to do is get the postcards cheap printed. Thereafter, you have to deliver them to the postcard in a bundle. Once you deliver, your work is done. After, the post office will worry about delivering the products.
How to Make Your EDDM Campaign More Effective?
You need to use fresh ideas to liven up your EDDM postcards and make it stand out from the competitors. It might take you few ties to get your EDDM marketing right. Here are some surefire tips that will make your EDDM approved postcard sizes campaign more effective.
Start with a Robust Base
Irrespective of the amount of time and effort you put in to develop materials, your EDDM marketing campaign will be as good as the list that you are using. Thus, make sure that you have an effective list. In case you do not have an effective list, you get it from a broker. Make sure that you choose a reliable broker.
Go Big or Go Home
If you choose EDDM, you should know that the size of the postcard matters. However, this doesn’t mean that you will get good result with a simple small postcard including a compelling offer. It only means that you have a better chance of succeeding in case the EDDM sticks out. Also, you need to make sure that you use bright colors and graphics on the EDDM. This will help in drawing the audience’s attention. Dimensional cheap mailer also works pretty well, especially if it includes freebie item or a free sample.
Maintain Several Touch Points
Rather than sending out a single piece of cheap EDDM approved postcard sizes, you need to develop an integrated campaign. It generally takes four touch points to generate a response. Thus, plan a campaign that combines your email marketing, as well a direct mail. Social media will offer better chance of reaching your goal.
If you keep these tips in mind, you will be able to draw the right audience towards your business. However, you need to make sure that materials that cheap 55 printing is using are of good quality.